“Go to” option under login

November 15, 2007 | By Heidi Adkisson

Recently, I came across this login form on an investment site. It allows me to choose where I’d like to go as a result of logging in:

Login_form_2

Below are the "go to" options:

Nav_options_3

This might seem like an interesting idea. But in this particular implementation, I felt they had missed the opportunity to do a single  "dashboard" presentation that summarizes these key areas. The dashboard could, for example, show key information about my account (Account Overview), provide a summary of my portfolio (View Your Portfolio), have an embedded quick-entry form for trades (Real-time Trade), etc. The dashboard presentation could likely give me the information I’m looking for without having to navigate to each specific area.