How do I login?

One thing I’ve noticed about web-based services is that some services make the login option much more obvious than others.

For example, Vox, where I keep a personal blog, has a clear "Sign In"  link in the upper-right hand corner (click image for a larger view).

Smartsheet also has a clear login option in the upper right of the home page (click image for larger view):

In contrast, I visited Backpack after not having used the service  in some time and had to scan the entire home page on the hunt for the login link. I expected it in the upper right, especially since there was a Sign Up link there…but there was no corresponding Login link.

I finally found where to login, tucked under the large red "Sign up for free" link.

When I clicked the Log In link here’s the page I saw next:

I didn’t expect "help" content here; I expected the login fields. The instructions told me I must first navigate to the URL that’s assigned to me.  The biggest problem I had with this page is that it is a potential dead-end: If I couldn’t remembered my URL, no alternative course of action was presented.

It took a couple of tries, but I was able to remember my URL—at which point I finally got to the login fields: