While usability is the foundation for a user to complete tasks on a system, well-guided visual design can create confidence and positive perceptions about your brand. At Blink we create visual design directions that build on and enhance evidence-driven interaction design.
Our visual designers follow the principles that design and content can be both well-organized and interesting at the same time. Our visual design services range from designing a complete site with branding and creative direction, to extending existing styles into new designs and platforms.
We like to test visual designs with users. Through our innovative research processes, we can uncover what user preferences are and more importantly why they may prefer one design direction over another. Information on how users perceive visual styles allows us to tailor the best direction to fit the brand and the business needs of that brand.
A visual design style guide is a manual for how all of the elements in a visual system work together. It shows how the visual elements inter-relate and ensures consistency throughout the application. A style guide includes:
Blink will also create front-end production assets and deliver visual design assets in a variety of ways. Please see our UI prototyping section for more details.
Blink has done an amazing job on quite a complex application and now we have a great roadmap and visual/interaction design… I applaud the team for being highly collaborative, accommodating, thoughtful and responsive.