9 minutes
Real vs Synthetic: Why Humans Still Matter for Usability
AI can support user research, but it cannot replace the friction, surprise, and messy, lived reality that real humans bring to usability testing.
UX Research
4 minutes
Human-Machine Interaction (HMI): The Hidden Science Behind Every Button You Press
Human-machine interaction has always shaped how we relate to technology. Now, as AI enters the picture, that science matters more than ever. Interfaces may delight, but every interaction walks a tightrope where what feels good must align with human capabilities and system resilience.
6 minutes
Four UX Design Trends That Are Re-centering the Human Experience
To unlock the intelligent future, we need to come back to brand, story, and connection
7 minutes
10 Heuristics to Evaluate AI Tools for Neurodiverse Users
There were no established guidelines for building AI products for neurodivergent users—so we created our own
6 minutes
Jobs To Be Done: How To Make Things People Really Want
Why frameworks like Jobs to be Done provide crucial framing for successful product design
5 minutes
The AI Paradox: Why the Rush to Market Erodes User Trust, and How UX Research Can Hel...
The gap between the AI gold rush and the user experience is huge. Here’s how we bridge it
5 minutes
Design Thinking Didn’t Die—It Grew Up and Got to Work.
How design thinking went from corporate inspiration to cringe-inducing jargon
7 minutes
Evaluative Research: What is it and Why Does it Matter? A UX Researcher Breaks it Dow...
Why evaluative research is make-or-break for designing successful products.
7 minutes
Avoiding Product Roadmap Potholes: Why Qualitative Research is a Non-Negotiable
Essential practices for building user-focused products and aligning business goals with real user needs.
7 minutes
UX Research for Kids: 10 Best Practices for Creating Playful and Effective Study Envi...
Conduct effective studies with children and teens by incorporating hands-on tools, segmenting by age, and creating playful environments that suit your user’s developmental differences.
6 min
Mixed Methods Research 101: The Key to Confident Product Decisions
Definition, benefits, and examples of mixed methods research.
5 minutes
Quick Guide: Making Your Research Participants More Comfortable
It can be tricky to make participants feel comfortable in challenging study environments. Use these tips to help them give their best feedback.
3 min
NASA × Blink UX Work Recognized with Webby Awards
NASA honored with 2024 Webby Awards for the reimagined NASA.gov website and the new streaming service, NASA+.
4 min
Is User Research Worth the Cost?
Why investing in customer research makes sense for your brand and business.
10 min
The Key to CX Measurement Success: Customer Success Outcomes & Top Frameworks
With multiple data sets, it can be hard to know where to start. Connect your research findings and define your customer experience KPIs with a CX measurement framework.
5 minutes
Three Reasons to Add Desk Research to Your Next Project
Secondary research, like desk research, is a powerful tool for practitioners to add to their research toolkits. Here’s why you should consider adding it to your next project.
3 min
What is Concept Evaluation?
A look at evaluative research and how you can use it to improve your products and services.
1 min
The Power of Customer Experience Journey Mapping (and How to Do It Right)
Learn what CX journey mapping is, its benefits, and how to improve customer touchpoints. Elevate your business with actionable insights.
4 min
How to Prioritize Your UX Metrics for Business Success
Learn how to select and prioritize UX metrics based on your business goals.
3 min
What is Usability Testing? A Complete Guide
Learn what usability testing is, why it matters for product development, and how to conduct effective UX research to improve user experience.
1 min
Customer Experience Benchmarking
A look at usability benchmarking and how to get started.
1 min
Competitor Analysis Service at Blink UX
Identify your market competitors to evaluate their strengths and weaknesses. Contact us today to learn more about conducting competitor analysis for your product, service, or experience.
8 minutes
When Remote Research is the Best Choice (and How to Do it Right)
What do we mean by remote research? When is remote research the right choice? What are some tips for dealing with the challenges that come along with this approach?
3 minutes
Better Together: User Research and Analytics
Incorporating analytics into UX processes and research methods can add value in many ways. Project teams should use a combination of different data types to consistently measure data (in the wild) about usability and user behavior.
